About us

At Ellabella Event Store, we believe every celebration deserves to be unforgettable. Based in Sydney, we specialise in event décor, balloon arrangements, and party hire for weddings, birthdays, and special occasions.

As a family-owned mother and daughter business, we pour love, creativity, and personal care into every setup, designing every detail to reflect your story and create lasting memories.

For us, décor is more than just decoration – it’s about bringing joy, beauty, and meaning to life’s milestones. Our clients become part of our Ellabella family. Whether you’re planning an intimate gathering or a grand celebration, we’re here to make it effortless, stylish, and truly special. With affordable packages, personalised designs, and a commitment to excellence, Ellabella Event Store turns ordinary spaces into extraordinary experiences. Let us help you celebrate life’s beautiful moments – with elegance, creativity, and a touch of family love.

Crafting Moments. Creating Magic. Celebrating You

Our mission

To turn life’s most cherished moments into unforgettable experiences through elegant, personalized, and breathtaking event decor. At Ellabella, we believe every celebration deserves beauty, magic, and meaning — and we’re here to bring your vision to life with creativity, care, and style.

What makes us different

1. Emotion-Driven Design: We don’t just decorate — we tell stories. Every detail is curated to reflect your personality, culture, and dreams, making your event deeply personal and unforgettable.
2. Boutique Experience, Big Impact: Unlike large agencies, we offer a hands-on, boutique approach. You get our full attention, creativity, and care — no cookie-cutter packages, just custom magic.
3. Seamless Styling & Setup: From concept to clean-up, we handle everything with precision and grace. Our team ensures your event looks flawless and feels effortless.
4. Survivor-Led Inspiration: Founded by a stage 4 cancer survivor, Ellabella is built on resilience, beauty, and purpose. We bring heart and hope into every celebration — because every moment is worth celebrating.
5. Trend-Forward Meets Timeless: We blend the latest trends with timeless elegance, creating decor that’s both stylish and enduring — perfect for photos, memories, and lasting impressions.

Meet the team

At Ellabella, our team is more than just event stylists — we’re memory makers, vision shapers, and detail lovers.

Wimlis – Founder & Creative Director:

A stage 4 cancer survivor and passionate storyteller, Wimlis brings unmatched resilience, empathy, and vision to every event. Her journey fuels Ellabella’s mission to celebrate life’s beauty with purpose and heart. With a background in design and a natural flair for aesthetics, she leads the team with creativity and compassion.

Design & Styling Team:

Our stylists are trend-savvy and culturally aware, blending modern elegance with timeless charm. Whether it’s a lavish wedding or an intimate celebration, they craft spaces that speak to your soul and sparkle in every photo.

Logistics & Setup Crew:

Behind the scenes, our setup crew ensures every element is placed with precision and care. They’re the quiet heroes who turn sketches into reality — on time, every time. Client Experience Coordinators: Friendly, responsive, and detail-oriented, our coordinators make the planning process smooth and joyful. From your first inquiry to the final farewell, they’re here to support you every step of the way.